Structured data is a method to organize and annotate data in a way that makes it easier for search engines like Google to understand and display the content. It helps make web pages more visible in the search results by providing extra information that can be shown in search result pages, known as rich snippets.
How does structured data work?
Structured data uses a specific format, typically JSON-LD (JavaScript Object Notation for Linked Data), to encapsulate information about the content on a webpage. This information can include anything from product details, reviews and prices to events and recipes. By adding structured data to your website, you can help search engines understand exactly what your page is about, which can improve your SEO efforts.
Example of structured data from a webshop
Let’s take a webshop as an example. If you have a webshop, you can use structured data to annotate product information such as name, price, availability, and customer reviews. In this way, search engines can pull these details directly into the search results, which can attract more visitors to your page by making your results more informative and appealing.
Advantages of structured data
- Improved visibility: Rich snippets can make your webpage more eye-catching in the search results, which can increase the click-through rate (CTR).
- Better SEO: Structured data helps search engines better understand the content on your page, which can improve your ranking.
- Better user experience: Gives users quick access to useful information directly from the search results, which can save them time and improve their experience.
By implementing structured data you can give both search engines and users a better understanding of your web content, which can lead to more traffic and higher conversion rates.